Top 5 Social Apps on Android in the US: Q1 2025 Performance

In the first quarter of 2025, the performance of the top social apps on the Android platform in the United States showcased diverse trends. The data, sourced from Sensor Tower, highlights significant movements in weekly downloads, active users, and revenue for these popular applications.

TikTok - Videos, Shop & LIVE demonstrated a dynamic quarter. Weekly revenue fluctuated, peaking at approximately $6.7M in early January, with a notable rise to $6.3M by the end of March. Downloads surged mid-quarter, reaching around 845K in mid-February, while active users saw an upward trend from 25.3M in late January to 28.5M by March's end.

Instagram maintained a stable presence with weekly revenue ranging between $233K and $338K, peaking in late February. Downloads were consistent, with a peak of 411K in mid-January. Active users remained stable, hovering around 57M throughout the quarter.

Threads experienced varied download trends, starting the quarter at 242K and ending with a rise to 308K by March. Active users showed a gradual increase, starting at 10.5M and ending at 10.8M.

Facebook saw a steady revenue increase, reaching $383K in late February. Downloads fluctuated slightly, with a high of 248K in early February. Active users consistently remained above 116M, with slight increases throughout the quarter.

小红书 — 你的生活兴趣社区 had minimal revenue impact, with a late-quarter spike to $1.7K. Downloads showed a downward trend, starting strong at 287K in early January and declining to 6.9K by March. Active users also decreased over the quarter, moving from 1.2M in mid-January to 268K by quarter's end.

For more detailed insights and analytics, visit Sensor Tower.